It is 2021, social media platforms like Facebook, Instagram, and Tik Tok are where it’s at, but does this mean you no longer need a website? Surely the social media platforms can replace a website right? You might be interested to find out why. Read on, I’ve outlined 5 reasons why you need a website more than ever.
- You own it
Yes, that is right you don’t own your content on social media platforms or even the right to access your social media platforms if you’ve seen to breach any number of the terms and conditions they have. Some people have been completely locked out of their accounts and have lost everything they have built. Having a securely built website will not leave you in this mess. You will always own your site and will always have access.
2. It makes you look legit
Having a website with a proper www.domainname.com address makes you look legit. It gives credibility to your business to have that lovely designed static page that assures people you are indeed a real business. You have the room to introduce yourself, explain your why and, even show a map where people can find you.
3. Google and organic growth
Having a website allows you to work on your SEO (Search Engine Optimisation) and grow your online presence organically. Having your business appear on the front page of google without paying for google ads is everyone’s dream, and once again you need a website to get this happening.
4. You can highlight your selling points
Having a well-designed website will walk your customers through the sales process, highlighting your features and showing social proof such as testimonials where needed. An Instagram account is perfect for highlighting visual features, but do you really get enough presence to explain and walk your customers through the sales journey here? I think not.
5. More Sales
Yes, that is right. Having a secure payment gateway on an e-commerce website is going to increase your sales. All your social media followers who have been burned by scams or dodgy sellers in the past will feel so much more secure making a purchase through a website with a payment gateway over some account details sent through messenger.
It seems now more than ever is the time to start thinking about these 5 points and take the next step in your business lifecycle by looking to have a professional website built for your business. The piece of mind for both you the business owner, knowing you won’t be locked out and lose your platform, and the safety aspect for the consumer alone is food for thought moving forward.