Can your website user tell what you do or sell in less than 15 secs? Your website hero section (the first block of your website that people see on your homepage, sometimes referred to as above the fold) needs to communicate what you do or sell immediately. If people have to search the site to find out how you can help them, you’ve lost a potential customer.
The first thing to ask yourself is do you have a hero image that shows your service or product in use? People need to see your actual product being used or the end result of the service you offer. A photo can communicate the benefits to your customer quickly. Try and use your own photos, if you need to use stock images then make sure they are as close to your brand as possible.
Your hero statement also needs to be clear and precise. Take the confusion out, don’t try and be smart just keep it simple, and don’t use industry jargon. Communicate the benefits to your customer and you have a better chance at conversion.
The final part of a successful hero section is your call to action. This is where you direct your user to the action you would like them to take. Do you want them to “Shop Now” or maybe “Book a call” with you well this is where you insert your ultimate call to action.
Make the hero image and statement all about your customer. It is not about your service or product, it is about them, so be clear and concise. Straight to the point. Tell them how you will help them. The benefit needs to be clear.
So to have a successful hero section remember these 3 things:
- A photo that shows the product or the service in use, something relevant and on-brand.
- A clear concise hero statement that explains the benefit your product or service is offering.
- A strong call to action which leaves no doubt in the user’s mind of where you want them directed.